105 8th Ave

Price reduced.
Independent Boutique motel renovated and positioned to capture business entering Greeley from the North.
16 Guest rooms
Manager Residence on-site
Seller will carry financing to qualified buyer. OWC
A perfect fit for retiree owners (and their Millennial successors)
At dusk the neon sign is seductive. Arching over the rooftop the rainbow-colored sign (which happens to be the motel’s moniker) beckons passersby. On a weekend road trip with no particular timeline other than to get out of the house, the 68-ish couple, six months into retirement, faced what most 65-70-year olds do. The home where they’d raised their children echoed at night with only the two of them sorting through the Instacart delivery. The pandemic had trimmed entertaining to zero. In the last two years of working mostly remotely, they’d gotten adept at Zoom calls and better at saying goodbyes to their friends who had moved on to retirement destinations.
The couple caught the vibe.
Downsizing to 16 bedrooms at age 65 seems, well, absurd. Until you figure in that the 16 rooms is a boutique motel with a sincerely awesome personal residence behind the lobby doors. When their grown kids return home for holidays, they can block out a couple of guest rooms for as long as they want. Even at this age the two figured they had a good 20+ years of active living to do. Plus, they were building a little family business with serious income to add to their Social Security. And just maybe it will be of interest in perpetuity for one of their kids.
That’s one scenario.
In September, Forbes.com reported that while 2+ million people retired in the first 18 months of the pandemic, retirees are returning to the workplace. It’s not just about the money or inflation. The great majority—60%—is looking for something to do. They miss the interaction with co-workers. They want to connect with people, particularly after the isolation of the pandemic.
Seventy-nine percent of these retirees quietly

returning to work want part-time employment. Half responded that the work could be in-person or remote. The job description is in alignment to that of a boutique motel operator. And they’ve got the money.
The June Motel featured on Netflix.com is this exact story. Two Millennial women invest all of their savings to buy a motel fixer-upper in seasonal Sauble Beach, Canada (during the pandemic). The outcome is sensational…if not precautionary.
The newest traveler that matters is Gen Z (born between 1997 and 2012). Hoteltechreport.com claims this demographic is drawn to hotels and travel companies that demonstrate a commitment to sustainability and socially conscious travel.
The same report counted more than 4,600 boutique hotels in the United States as of 2021. Boutique is defined as independently owned with fewer than 100 rooms with a unique high-end design style. Additionally, the research showed:
1. Boutique hotels typically outperform non-boutique hotels in ADR (Average Daily Rate) and occupancy.
2. In 2017 boutique hotels accounted for 3.2% of hotel rooms nationwide.
The unstoppable hospitality leader last year was Airbnb. Airbnb's revenue from listings almost doubled globally from $3.88 billion in 2020 to $6.85 billion in 2021, an unparalleled 76.62% gain. With 5.6 million active listings in 220 countries, 60% of its users are millennials.
Since launching in 2008, Airbnb’s hosts and guests have redefined the way people travel. Airbnb isn’t built on rewards programs or convenience to an airport hub. Airbnb is about experiential travel—connecting hosts and guests with a shared passion about unique accommodations and hospitality that is inclusionary. It’s about an experience vs. putting a head on a pillow.
Experiential travel is the soul of a boutique motel.
Hyper-specialization and micro boutique properties are the travel preference of today. A boutique motel is the vehicle that will keep pace. Look for a neon sign. It could signal you’ve found your future.
Broker owned